Local search is the lifeblood of physical shops. If your store is not listed on Google Maps, you are missing out on dozens of walk-in customers every single day.
What is Google My Business (GMB)?
GMB is a free tool from Google that allows you to manage how your business appears on Google Search and Maps. It is crucial for Local Search Engine Optimization (SEO).
How to Claim Your Listing
Visit the Google Business Profile website, sign in with your Google account, and enter your business address. Google will send a physical postcard or offer phone/video verification to confirm your location.
Optimization Checklist:
- Add high-quality photos of your shopfront, interior, and products.
- Update your working hours regularly, especially during public holidays.
- Collect reviews from satisfied customers and reply to them promptly.